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Advertising and Sponsorship with Appraisal Institute


The Appraisal Institute serves more than 23,000 real estate valuation professionals in approximately 60 countries throughout the world. They represent the best in their field, with 53 percent holding one or more of the Appraisal Institute’s prestigious designations, and 20 percent of those individuals having received multiple designations. AI valuation professionals also earn more money than those who do not belong to the Appraisal Institute (40 percent earn more than $100,000 per year), have more experience (56 percent have been in the profession for 20 years or more), and have a higher level of education (82 percent have at least a four-year college degree), according to internal surveys.

Reach your sales goals with advertisements in the Appraisal Institute’s award-winning print and digital news publications and its other print and online outlets, including:

Valuation magazine

The Appraisal Institute’s quarterly magazine is mailed to more than 23,000 valuation professionals, while the digital edition is distributed to nearly 44,000 individuals in the valuation profession. In 2012 and 2013 reader surveys, more than 86 percent of those surveyed found Valuation to be of high value, and more than 89 percent said that Valuation is “very essential,” “essential” or “somewhat essential” to their business or to them professionally. Valuation has been honored with international and national awards from the Association of Marketing and Communications Professionals, Trade Association Business Publications International, the League of American Communications Professionals and the Awards for Publication Excellence.

Valuation Digital

Your print ad automatically is included in the fully interactive digital edition free of charge! Each issue of Valuation appears online, where it can be accessed by nearly 85,000 licensed U.S. appraisers and others in the real estate industry. Plus, you can make your ad dollar go even further with the addition of a special digital ad that nearly pops off the digital pages to get the attention of prospects everywhere.

All of the great functionality of Valuation digital carries over to a mobile format with a tablet/iPad/iPhone/Android application to allow appraisers on the go access to the magazine anywhere and anytime.

Appraiser News Online (ANO)

This informative digital e-newsletter reaches nearly 40,000 real estate appraisers and related professionals every week and covers the latest issues facing the valuation profession. Readership surveys in 2012 and 2013 found that more than 96 percent read the publication on a regular or semi-regular basis, with 86 percent of all readers rating Appraiser News Online’s overall value as “high” or “medium.” Appraiser News Online has been recognized with international and national honors such as an Award for Publication Excellence, Hermes Creative Awards, a Spotlight Award and an All-Media Contest award.

Residential Update

Every month nearly 8,000 residential-focused AI valuation professionals receive this important e-newsletter, which recaps the most pertinent issues in the residential real estate valuation profession. Reader surveys in 2012 and 2013 found that more than 91 percent read the publication on a regular or semi-regular basis. A strong majority (83 percent) rated the value of Residential Update as “high” or “medium.” Residential Update has won top honors in the national Association TRENDS All-Media Contest and in the Awards for Publication Excellence.

The Appraisal Institute website enjoys nearly 130,000 visitors per month, 49,000 of whom are unique visitors. This important resource for appraisers, other real estate professionals and consumers offers the latest news and information about the valuation profession, details on programs and publications and much more.

Annual Meeting On-Site Program

A roadmap to exhibits, educational programs, awards and networking events, this guide will be distributed to all attendees of the Appraisal Institute Annual Meeting, which takes place Aug. 4-6, 2014, in Austin, Texas.

Featured ANO Advertiser Email

Stand-alone broadcast email promotes your business to all subscribers or specially targeted groups.

Career Center

For employers, the Appraisal Institute’s Career Center streamlines employers’ hiring process with: unmatched exposure for job listings; auto notification of new candidates who meet employers’ criteria; easy online job management; and resume searches of AI professionals.  For job seekers, the Career Center provides AI Designated members, Candidates for Designation, Practicing Affiliates and Affiliates with: FREE and confidential resume posting; job search control, including automatic email notification of new jobs that match their criteria; easy job application; and saved jobs capability


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